“Branding Nerd is a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere in the world…”
Branding Nerd
“Branding is a word that you own in the mind of the prospect.”
Al Ries
Latest from the Blog
Engkanto®: A Filipino Craft Beer Brand that Re-Crafted a Unique Positioning in the Global Beer Market
I remember during the early part of the COVID-19 pandemic, around the first quarter of 2020, I developed a new appreciation for occasionally drinking ice-cold beer at home, something I hardly (maybe even never) did pre-pandemic. Because of the restrictions then, suddenly we all found ourselves doing things at home…
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Patagonia®: A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand
I was recently asked to do a training and workshop on The Brand Architecture for a company’s HR Department. It was a rather odd ask from the Branding Nerd as I’ve never trained a group of HR professionals since the inception of this blog, and initially, I wasn’t quite sure…
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Malagos Chocolate®: A Fine Chocolate Brand from the Philippines Made Unique Through its Heirloom Cacao & Tree-to-Bar Process
I was having dinner last August 1, 2022 with a company colleague from Barcelona who was about to fly back home the following day. In the course of our dinner conversations, he mentioned that he bought several bars of 85% Dark Malagos Chocolate® to bring home to his wife back…
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“Tactics without strategy is the noise before defeat.”
Sun Tzu, 544-496 BC
Learn About the Strategies Behind the Tactics from Brilliant Brands Around the World
Learn who is Maisie Plant and how her two-strand pearl necklace was involved in the purchase of the flagship store of Cartier in New York.
Understand how marketing research is leveraged to solidify the brand positioning of this leading home furnishings global leader.
This gracious brand brings all the heartiness of home to the fore in its brand personality.
Who was Prince Shōtoku Taishi (574–622)? And what was his role in the emergence of the world’s first brand?
Learn how the nation used insights from travelers developing target market segments for their latest award-winning campaign.
What is the narrow focus of this boy band that makes this brand unique?
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Congratulations Bingo! Wishing you success!!
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Thank you for your support Jun!
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Congrats batch mate!
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Thank you for the encouragement Larry!
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Good initiative Bingo! Well done!
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Thank you for the support Geocel!
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Congratulations and All the Best, Bingo!
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Thank you very much Elma for the encouragement!
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Refreshing reads Bingo! A really unique approach. Wishing you the best Bingo.
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Thank you Samantha for visiting and for the kind words! Do keep in touch.
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Great job Bingo! More power to you!
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Hi Josie, very much appreciate you dropping in and leaving these words of support! I hope you could also Subscribe in the site to keep you updated on our weekly blogs. Keep safe and God bless.
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Fabulous, what a web site it is! This web site provides useful
data to us, keep itt up.
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What a blessing to have a brilliant, helpful and faithful, Nerd like you around!
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Wow, thank you @zeroregeg! You certainly made my Sunday. Blessings.
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All the best.
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Thank you for visiting Francisco. Blessings.
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Great content. Thanks for sharing your expertise! Best!
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Thank you Bong for visiting and for the encouragement! Please share with others.
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Congratulations, Excellent initiative Bingo.
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Thank you for visiting Jehan!
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Wow, amazing blog layout! How long have you been blogging for?you
made blogging look easy. The overall look of your web site iis
excellent,as well as the content.
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Thank you Connor for visiting and for your encouragement. This site was launched on April 11, 2021. I’m happy that you find the site useful.
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I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Excellent work!
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Thank you very much Tressa for visiting and for your kind words! No, I didn’t hire a designer for the site. WordPress is quite user-friendly and allows you to be creative with the layout. Thank you again!
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Hi
Can you do a piece on the Swatch/Omega collab? Confused on the marketing strategies behind it. Who benefits from whom? Is Omega cheapening itself?
It will sell for sure, and a good post pandemic move to boost sales for the two sister companies
But $260 for a quartz?
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Just published Branding Nerd’s take on the launch of the Omega x Swatch Speedmaster MoonSwatch. We hope you like it.
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