StarbucksĀ®: A Brand that’s a People Business

In our blog on Cartier: An Iconic Luxury Brand at the Right Place at the Right Time, we talked about ‘place‘ as one of the six P’s of the marketing mix. In our blog on LEGO: Prolific Product Strategy Built Brick by Brick, we talked about ‘product‘ which is another of one of the sixContinue reading “StarbucksĀ®: A Brand that’s a People Business”