“Branding Nerd is a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere in the world…”Branding Nerd
“Branding is a word that you own in the mind of the prospect.”Al Ries
Latest from the Blog
“Tactics without strategy is the noise before defeat.”
Sun Tzu, 544-496 BC
Learn About the Strategies Behind the Tactics from Brilliant Brands Around the World
Learn who is Maisie Plant and how her two-strand pearl necklace was involved in the purchase of the flagship store of Cartier in New York.
Understand how marketing research is leveraged to solidify the brand positioning of this leading home furnishings global leader.
This gracious brand brings all the heartiness of home to the fore in its brand personality.
Who was Prince Shōtoku Taishi (574–622)? And what was his role in the emergence of the world’s first brand?
Learn how the nation used insights from travelers developing target market segments for their latest award-winning campaign.
What is the narrow focus of this boy band that makes this brand unique?
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