Home

“Branding Nerd is a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere in the world…”

Branding Nerd
This blog site will be nerding over brilliant brands.

“Branding is a word that you own in the mind of the prospect.”

Al Ries
Image from Ries website. The first Positioning Principle according to Laura Ries focuses on the most crucial step in branding: deciding on which open hole to fill in your chosen field.

Latest from the Blog

Retail Brands

Kultura®: A Brand Designed to Help Discover & Delight in Local Artistry & Craftsmanship from All Over the Philippines

My eldest daughter, Christella “China or Stella” Soriano-Miranda, owns and operates a small but growing jewelry brand called Lily®. My wife Carol collaborates with her as co-designer. If big tech brands like Apple® and Google® were founded in garages, Lily® was founded literally on our dining table back in 2017.…

Keep reading

Something went wrong. Please refresh the page and/or try again.

“Tactics without strategy is the noise before defeat.”

Sun Tzu, 544-496 BC

Learn About the Strategies Behind the Tactics from Brilliant Brands Around the World

Learn who is Maisie Plant and how her two-strand pearl necklace was involved in the purchase of the flagship store of Cartier in New York.

Understand how marketing research is leveraged to solidify the brand positioning of this leading home furnishings global leader.

This gracious brand brings all the heartiness of home to the fore in its brand personality.

Who was Prince Shōtoku Taishi (574–622)? And what was his role in the emergence of the world’s first brand?

Learn how the nation used insights from travelers developing target market segments for their latest award-winning campaign.

What is the narrow focus of this boy band that makes this brand unique?

What is Branding Nerd?

Get new content delivered directly to your inbox.

27 thoughts on “Home”

    1. Hi Josie, very much appreciate you dropping in and leaving these words of support! I hope you could also Subscribe in the site to keep you updated on our weekly blogs. Keep safe and God bless.

      Like

      Reply

  11. Wow, amazing blog layout! How long have you been blogging for?you
    made blogging look easy. The overall look of your web site iis
    excellent,as well as the content.

    Like

    Reply

    1. Thank you Connor for visiting and for your encouragement. This site was launched on April 11, 2021. I’m happy that you find the site useful.

      Like

      Reply

  12. I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Excellent work!

    Like

    Reply

    1. Thank you very much Tressa for visiting and for your kind words! No, I didn’t hire a designer for the site. WordPress is quite user-friendly and allows you to be creative with the layout. Thank you again!

      Like

      Reply

  13. Hi

    Can you do a piece on the Swatch/Omega collab? Confused on the marketing strategies behind it. Who benefits from whom? Is Omega cheapening itself?

    It will sell for sure, and a good post pandemic move to boost sales for the two sister companies

    But $260 for a quartz?

    Like

    Reply

Leave a reply to Francisco Flores Cancel reply