Tag Archives: 3-in-1 Coffee

In previous blogs, we’ve talked about the concept of the ‘open hole‘ and why this is important in establishing the positioning of the brand. Brilliant brands like Bon Chon® and the singing septet BTS have found their own ‘open holes‘ in the fried chicken and music industries, respectively, which allowed them to successfully establish theirContinue reading “Kopiko®: A Brand that Grabbed Market Leadership through Market Segmentation”