Swatch® and Omega®, sister brands under the giant Swatch Group, recently made headlines in both the horology and marketing worlds due to the global launch of its unprecedented co-branded collection called the Omega x Swatch Speedmaster MoonSwatch Collection® last March 23, 2022, just over a month ago. The MoonSwatch® is made of bioceramic (a uniqueContinue reading “Swatch®: Re-Booting the Brand’s Playful & Collectible Positioning to Attract New Market Segments via Co-Branding with Omega®”
Tag Archives: Market Segmentation
Kopiko®: A Brand that Grabbed Market Leadership through Market Segmentation
In previous blogs, we’ve talked about the concept of the ‘open hole‘ and why this is important in establishing the positioning of the brand. Brilliant brands like Bon Chon® and the singing septet BTS have found their own ‘open holes‘ in the fried chicken and music industries, respectively, which allowed them to successfully establish theirContinue reading “Kopiko®: A Brand that Grabbed Market Leadership through Market Segmentation”
Singapore: Is a Nation a Brand?
I believe so. “The effect of a country’s image on the brands based there and the economy as a whole makes a nation brand the most important asset of any state.” David Haigh, CEO Brand Finance The very principles that drive the success of a company or product brand, i.e. brand positioning, brand personality, uniqueContinue reading “Singapore: Is a Nation a Brand?”