Swatch® and Omega®, sister brands under the giant Swatch Group, recently made headlines in both the horology and marketing worlds due to the global launch of its unprecedented co-branded collection called the Omega x Swatch Speedmaster MoonSwatch Collection® last March 23, 2022, just over a month ago. The MoonSwatch® is made of bioceramic (a uniqueContinue reading “Swatch®: Re-Booting the Brand’s Playful & Collectible Positioning to Attract New Market Segments via Co-Branding with Omega®”
Category Archives: Fashion Brands
Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun
Amongst the millions of brands around the world, a select few reach iconic status. When one thinks of ‘iconic brands‘, the likes of Apple®, Nike®, Coca Cola®, Starbucks® and McDonald’s® immediately come to mind. These iconic brands are internationally recognized household names. They have achieved market leadership and an ever-increasing market value. These brands have become veryContinue reading “Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun”
VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies
In our previous blogs on Cotopaxi® and Del Monte®, we discussed how ‘sustainability‘ has been placed at the heart of the ‘product‘ development and ‘process‘ strategies of these brilliant brands. In this blog, we focus on a French sneaker brand which has taken sustainability in product development to a whole new level. From upcycling ofContinue reading “VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies”
Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding
In a previous blog on Red Bull® x GoPro®, we talked about the concepts of ‘co-marketing‘ and ‘co-branding’. We learned how the synergy of two brands who share a common target market can help build equity for each partner, thereby providing a lift in their value and market share. In this blog, we will revisitContinue reading “Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding”
Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements
In our previous blog on Amarula®, we revisited ‘Brand Personality‘ and how this brilliant brand used their corporate social responsibility (CSR) program dubbed #DontLetThemDisappear to boost their brand personality as a passionate conservationist, highly responsible and authoritative global brand leader. In this blog, we touch on brand personality again, but also in conjunction with theContinue reading “Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements”
Ray-Ban®: A Brand Identity that Remains Genuine and Timeless
In our blog on Mary Grace: A Gracious and Grace-filled Brand, we talked about its ‘brand personality‘ and how Mary Grace remained consistent and cohesive which partly enabled this brand to grow to become one of the leading casual dining restaurant chains in the Philippines. In this blog, we will talk about ‘brand identity‘ whichContinue reading “Ray-Ban®: A Brand Identity that Remains Genuine and Timeless”
Branding Nerd 