VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies

In our previous blogs on Cotopaxi® and Del Monte®, we discussed how ‘sustainability‘ has been placed at the heart of the ‘product‘ development and ‘process‘ strategies of these brilliant brands. In this blog, we focus on a French sneaker brand which has taken sustainability in product development to a whole new level. From upcycling ofContinue reading “VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies”

Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding

In a previous blog on Red Bull® x GoPro®, we talked about the concepts of ‘co-marketing‘ and ‘co-branding’. We learned how the synergy of two brands who share a common target market can help build equity for each partner, thereby providing a lift in their value and market share. In this blog, we will revisitContinue reading “Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding”

Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements

In our previous blog on Amarula®, we revisited ‘Brand Personality‘ and how this brilliant brand used their corporate social responsibility (CSR) program dubbed #DontLetThemDisappear to boost their brand personality as a passionate conservationist, highly responsible and authoritative global brand leader. In this blog, we touch on brand personality again, but also in conjunction with theContinue reading “Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements”