Carmen’s Best®: A Brand Made Super Premium Through Its Vertical Integration Process

In our previous blog on Oishi® and Del Monte®, we talked about ‘process‘ as an integral part of Brand Marketing which is the third major pillar that comprises The Brand Architecture. It would be recalled in previous blogs that the correct sequence of building the brand architecture is as follows: First, Brand Strategy, including brandContinue reading “Carmen’s Best®: A Brand Made Super Premium Through Its Vertical Integration Process”

VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies

In our previous blogs on Cotopaxi® and Del Monte®, we discussed how ‘sustainability‘ has been placed at the heart of the ‘product‘ development and ‘process‘ strategies of these brilliant brands. In this blog, we focus on a French sneaker brand which has taken sustainability in product development to a whole new level. From upcycling ofContinue reading “VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies”

Del Monte®: A Brand that Relies on the Earth, Gives Back to the Earth through its Process Strategy

In our previous blog on Oishi®, we covered the sixth P which is ‘process‘ and discussed this brand’s brilliant process strategy which it has dubbed the ‘The Good Chef’. Oishi® has consistently implemented this strategy in its various markets across the world. We learned how this food market leader applied this very simple but veryContinue reading “Del Monte®: A Brand that Relies on the Earth, Gives Back to the Earth through its Process Strategy”

Cotopaxi®: A Brand Created and Positioned to Do Good

In the previous blog on Amarula®, we discussed how brands deploy CSR (Corporate Social Responsibility) programs as a way of giving back which in turn help further enhance and strengthen their brand identity. We learned about Amarula®’s ongoing fight to help prevent the extinction of the majestic African Elephant through its #DontLetThemDisappear campaign. In aContinue reading “Cotopaxi®: A Brand Created and Positioned to Do Good”

Oishi®: A Megabrand with a Simple and Clear Process

In previous blogs, we’ve talked about some of the “Six P’s” of the marketing mix. We’ve talked about ‘Product‘ with LEGO®, ‘Place‘ with Cartier®, and most recently ‘People‘ with Starbucks®. In this blog, we will talk about ‘Process‘, another critical element in the six P’s of a brand’s marketing mix. “Quality is not an act,Continue reading “Oishi®: A Megabrand with a Simple and Clear Process”