Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun

Amongst the millions of brands around the world, a select few reach iconic status. When one thinks of ‘iconic brands‘, the likes of Apple®, Nike®, Coca Cola®, Starbucks® and McDonald’s® immediately come to mind. These iconic brands are internationally recognized household names. They have achieved market leadership and an ever-increasing market value. These brands have become veryContinue reading “Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun”

Humble Market®: A Humble Retail Brand with a Far-Reaching Mission

In our previous blogs which covered local Filipino brands, namely Happy Helpers® and Mary Grace®, we discussed ‘Brand Personality‘ and explored how this critical element of the ‘Brand Identity‘ defines and directs a brand’s priorities and behavior in the marketplace. In this blog, we revisit the concept of brand personality and focus our attention onContinue reading “Humble Market®: A Humble Retail Brand with a Far-Reaching Mission”

Happy Helpers®: A Social Enterprise Brand with a Clear and Consistent Brand Personality

In our previous blog that covered leading casual dining brand in the Philippines Mary Grace®, we discussed the concept of ‘brand personality‘. We learned how its consistent and cohesive brand personality enabled it to grow and become one of the most successful casual dining restaurant chains in the Philippines. I always teach my students inContinue reading “Happy Helpers®: A Social Enterprise Brand with a Clear and Consistent Brand Personality”

Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements

In our previous blog on Amarula®, we revisited ‘Brand Personality‘ and how this brilliant brand used their corporate social responsibility (CSR) program dubbed #DontLetThemDisappear to boost their brand personality as a passionate conservationist, highly responsible and authoritative global brand leader. In this blog, we touch on brand personality again, but also in conjunction with theContinue reading “Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements”

Amarula®: A Strong Brand Personality that is Making a Stand to Save the African Elephant from Possible Extinction by 2030

In our last blog, we talked about the brilliant distribution strategy of Tanduay®, the world’s highest-selling rum brand which hails from the Philippines. In this blog, we feature another liquor brand, but this time, we will tackle the brilliant ‘brand personality strategy‘ of a premium liquor brand called Amarula® from South Africa. As mentioned inContinue reading “Amarula®: A Strong Brand Personality that is Making a Stand to Save the African Elephant from Possible Extinction by 2030”