‘Leni Robredo’: A Brand that Inspires Through the 8th Habit

Leni Robredo, the candidate, just lost the 2022 Philippine Presidential elections held last May 9, 2022, and yet despite this loss, ‘Leni Robredo’, the brand, continues to inspire millions of Filipinos, especially the youth. The classical definition of a brand which I teach in the course ‘The Brand Architecture‘ is taken from brand guru AlContinue reading “‘Leni Robredo’: A Brand that Inspires Through the 8th Habit”

Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun

Amongst the millions of brands around the world, a select few reach iconic status. When one thinks of ‘iconic brands‘, the likes of Apple®, Nike®, Coca Cola®, Starbucks® and McDonald’s® immediately come to mind. These iconic brands are internationally recognized household names. They have achieved market leadership and an ever-increasing market value. These brands have become veryContinue reading “Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun”

Amarula®: A Strong Brand Personality that is Making a Stand to Save the African Elephant from Possible Extinction by 2030

In our last blog, we talked about the brilliant distribution strategy of Tanduay®, the world’s highest-selling rum brand which hails from the Philippines. In this blog, we feature another liquor brand, but this time, we will tackle the brilliant ‘brand personality strategy‘ of a premium liquor brand called Amarula® from South Africa. As mentioned inContinue reading “Amarula®: A Strong Brand Personality that is Making a Stand to Save the African Elephant from Possible Extinction by 2030”