Swatch®: Re-Booting the Brand’s Playful & Collectible Positioning to Attract New Market Segments via Co-Branding with Omega®

Swatch® and Omega®, sister brands under the giant Swatch Group, recently made headlines in both the horology and marketing worlds due to the global launch of its unprecedented co-branded collection called the Omega x Swatch Speedmaster MoonSwatch Collection® last March 23, 2022, just over a month ago. The MoonSwatch® is made of bioceramic (a uniqueContinue reading “Swatch®: Re-Booting the Brand’s Playful & Collectible Positioning to Attract New Market Segments via Co-Branding with Omega®”

Carmen’s Best®: A Brand Made Super Premium Through Its Vertical Integration Process

In our previous blog on Oishi® and Del Monte®, we talked about ‘process‘ as an integral part of Brand Marketing which is the third major pillar that comprises The Brand Architecture. It would be recalled in previous blogs that the correct sequence of building the brand architecture is as follows: First, Brand Strategy, including brandContinue reading “Carmen’s Best®: A Brand Made Super Premium Through Its Vertical Integration Process”

Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun

Amongst the millions of brands around the world, a select few reach iconic status. When one thinks of ‘iconic brands‘, the likes of Apple®, Nike®, Coca Cola®, Starbucks® and McDonald’s® immediately come to mind. These iconic brands are internationally recognized household names. They have achieved market leadership and an ever-increasing market value. These brands have become veryContinue reading “Vespa®: A Brand Made Iconic thru Functionality, Females, Fashion, Film and Fun”

Ilog Maria®: A Brand Built on its Singular Focus on Honeybees

In previous blogs, we’ve emphasized several times that the very definition of a brand is centered on a singular concept or idea that is owned inside the mind of the prospect. The most successful brands are also the most disciplined, especially in terms of their ability to remain focused on and consistent with their brandContinue reading “Ilog Maria®: A Brand Built on its Singular Focus on Honeybees”

Apple®: The World’s First Three Trillion US Dollar Brand & Its ‘Walled Garden’ Product Strategy

A new year is upon us, and usually at the onset of each new year, one of the big ticket items that consumers invest in with their year-end bonuses is an upgrade to their old mobile phone. And one of the biggest winners of this seasonal consumer trend is the new iPhone 13® which hasContinue reading “Apple®: The World’s First Three Trillion US Dollar Brand & Its ‘Walled Garden’ Product Strategy”

KENNETHCOBONPUE®: A Brand Made Unique through Design

In this blog, we will revisit ‘Brand Strategy‘ and focus specifically on one of its three important elements, specifically ‘USP‘ or ‘unique selling proposition‘. I always teach my students who attend my ‘The Brand Architecture‘ webinars, that the foundational stage of any brand building exercise is ‘Brand Strategy‘ which is composed of three important elements,Continue reading “KENNETHCOBONPUE®: A Brand Made Unique through Design”

Humble Market®: A Humble Retail Brand with a Far-Reaching Mission

In our previous blogs which covered local Filipino brands, namely Happy Helpers® and Mary Grace®, we discussed ‘Brand Personality‘ and explored how this critical element of the ‘Brand Identity‘ defines and directs a brand’s priorities and behavior in the marketplace. In this blog, we revisit the concept of brand personality and focus our attention onContinue reading “Humble Market®: A Humble Retail Brand with a Far-Reaching Mission”

Netflix®: A Brand that Secured Global Market Leadership through Product Evolution

In our previous blog on LEGO®, we talked about ‘product strategy‘ as part of the six P’s of the marketing mix. We discussed how this brilliant brand went from product strength to product strength which enabled it to earn the recognition of being the ‘Toy of the Century‘. In this blog, we will revisit ‘productContinue reading “Netflix®: A Brand that Secured Global Market Leadership through Product Evolution”

Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives

In our last blog on maverick brand Cotopaxi®, we studied how this brand’s laser focus on ‘doing good‘ was consistently and cohesively executed across its entire brand architecture which has allowed this brand to have an increasing impact on its people and communities that it has partnered with over the past eight years since itsContinue reading “Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives”

Potato Corner®: Cornering its Place in the World with Focus and Simplicity

Similar to our blogs on BTS and Kongō Gumi, in this blog, we further underscore an important characteristic in developing a compelling brand positioning. “Focus and simplicity…once you get there, you can move mountains.” Steve Jobs I can’t say it enough – a singular narrow focus makes for a brand a potent and distinct competitiveContinue reading “Potato Corner®: Cornering its Place in the World with Focus and Simplicity”