Swatch® and Omega®, sister brands under the giant Swatch Group, recently made headlines in both the horology and marketing worlds due to the global launch of its unprecedented co-branded collection called the Omega x Swatch Speedmaster MoonSwatch Collection® last March 23, 2022, just over a month ago. The MoonSwatch® is made of bioceramic (a uniqueContinue reading “Swatch®: Re-Booting the Brand’s Playful & Collectible Positioning to Attract New Market Segments via Co-Branding with Omega®”
Category Archives: Luxury Brands
Cartier: An Iconic Luxury Brand at the Right Place at the Right Time
One of the key elements in the six P’s of the marketing mix is “Place“. This is also referred to as “location” or “distribution channels” in marketing parlance. “After hard work, the biggest determinant is being in the right place at the right time.” Michael Bloomberg A brand must employ a proper place, location, orContinue reading “Cartier: An Iconic Luxury Brand at the Right Place at the Right Time”
Branding Nerd 