Swatch® and Omega®, sister brands under the giant Swatch Group, recently made headlines in both the horology and marketing worlds due to the global launch of its unprecedented co-branded collection called the Omega x Swatch Speedmaster MoonSwatch Collection® last March 23, 2022, just over a month ago. The MoonSwatch® is made of bioceramic (a uniqueContinue reading “Swatch®: Re-Booting the Brand’s Playful & Collectible Positioning to Attract New Market Segments via Co-Branding with Omega®”
Tag Archives: Co-Branding
Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding
In a previous blog on Red Bull® x GoPro®, we talked about the concepts of ‘co-marketing‘ and ‘co-branding’. We learned how the synergy of two brands who share a common target market can help build equity for each partner, thereby providing a lift in their value and market share. In this blog, we will revisitContinue reading “Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding”
Red Bull® and GoPro®: A Brand Partnership that has Defined the Meaning of Co-Marketing Excellence
In previous blogs, we’ve talked about brand positioning but always only featuring a single brand. In this blog, we will do something for the first time. We will focus on the overlapping positioning of two seemingly unrelated brands which have entered into a partnership to help promote each other to its similar consumer audience. “SynergyContinue reading “Red Bull® and GoPro®: A Brand Partnership that has Defined the Meaning of Co-Marketing Excellence”
Branding Nerd 