Apple®: The World’s First Three Trillion US Dollar Brand & Its ‘Walled Garden’ Product Strategy

A new year is upon us, and usually at the onset of each new year, one of the big ticket items that consumers invest in with their year-end bonuses is an upgrade to their old mobile phone. And one of the biggest winners of this seasonal consumer trend is the new iPhone 13® which hasContinue reading “Apple®: The World’s First Three Trillion US Dollar Brand & Its ‘Walled Garden’ Product Strategy”

Red Bull® and GoPro®: A Brand Partnership that has Defined the Meaning of Co-Marketing Excellence

In previous blogs, we’ve talked about brand positioning but always only featuring a single brand. In this blog, we will do something for the first time. We will focus on the overlapping positioning of two seemingly unrelated brands which have entered into a partnership to help promote each other to its similar consumer audience. “SynergyContinue reading “Red Bull® and GoPro®: A Brand Partnership that has Defined the Meaning of Co-Marketing Excellence”

Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives

In our last blog on maverick brand Cotopaxi®, we studied how this brand’s laser focus on ‘doing good‘ was consistently and cohesively executed across its entire brand architecture which has allowed this brand to have an increasing impact on its people and communities that it has partnered with over the past eight years since itsContinue reading “Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives”

Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy

In previous blogs, we’ve talked about five of the six P’s of the marketing mix including Product, Place, Promo, People, and Process. In this blog, we finally talk about the last of the six P’s which is ‘Price‘. “Price is what you pay. Value is what you get.” Warren Buffet ‘Pricing‘ is oftentimes overlooked asContinue reading “Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy”

Apple: The World’s Most Valuable Brand, Makes Bold Move to Further Strengthen Its Brand’s USP

A few months ago, back in November 2020, Apple made the bold move of breaking away from its 15-year partnership with Intel. Already listed as the most valuable brand in the world at over US$260billion by Statista this 2021, just slightly ahead of Amazon, Apple’s move away from Intel is a clear signal to theContinue reading “Apple: The World’s Most Valuable Brand, Makes Bold Move to Further Strengthen Its Brand’s USP”