Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy

In previous blogs, we’ve talked about five of the six P’s of the marketing mix including Product, Place, Promo, People, and Process. In this blog, we finally talk about the last of the six P’s which is ‘Price‘. “Price is what you pay. Value is what you get.” Warren Buffet ‘Pricing‘ is oftentimes overlooked asContinue reading “Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy”