In previous blogs, we’ve emphasized several times that the very definition of a brand is centered on a singular concept or idea that is owned inside the mind of the prospect. The most successful brands are also the most disciplined, especially in terms of their ability to remain focused on and consistent with their brandContinue reading “Ilog Maria®: A Brand Built on its Singular Focus on Honeybees”
Tag Archives: Product Strategy
Apple®: The World’s First Three Trillion US Dollar Brand & Its ‘Walled Garden’ Product Strategy
A new year is upon us, and usually at the onset of each new year, one of the big ticket items that consumers invest in with their year-end bonuses is an upgrade to their old mobile phone. And one of the biggest winners of this seasonal consumer trend is the new iPhone 13® which hasContinue reading “Apple®: The World’s First Three Trillion US Dollar Brand & Its ‘Walled Garden’ Product Strategy”
Humble Market®: A Humble Retail Brand with a Far-Reaching Mission
In our previous blogs which covered local Filipino brands, namely Happy Helpers® and Mary Grace®, we discussed ‘Brand Personality‘ and explored how this critical element of the ‘Brand Identity‘ defines and directs a brand’s priorities and behavior in the marketplace. In this blog, we revisit the concept of brand personality and focus our attention onContinue reading “Humble Market®: A Humble Retail Brand with a Far-Reaching Mission”
VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies
In our previous blogs on Cotopaxi® and Del Monte®, we discussed how ‘sustainability‘ has been placed at the heart of the ‘product‘ development and ‘process‘ strategies of these brilliant brands. In this blog, we focus on a French sneaker brand which has taken sustainability in product development to a whole new level. From upcycling ofContinue reading “VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies”
Netflix®: A Brand that Secured Global Market Leadership through Product Evolution
In our previous blog on LEGO®, we talked about ‘product strategy‘ as part of the six P’s of the marketing mix. We discussed how this brilliant brand went from product strength to product strength which enabled it to earn the recognition of being the ‘Toy of the Century‘. In this blog, we will revisit ‘productContinue reading “Netflix®: A Brand that Secured Global Market Leadership through Product Evolution”
Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives
In our last blog on maverick brand Cotopaxi®, we studied how this brand’s laser focus on ‘doing good‘ was consistently and cohesively executed across its entire brand architecture which has allowed this brand to have an increasing impact on its people and communities that it has partnered with over the past eight years since itsContinue reading “Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives”
LEGO®: Prolific Product Strategy Built Brick by Brick
In our blog about Cartier, we talked about Place as one of the 6 P’s of the marketing mix. We learned about how this luxury brand leveraged on its ‘place strategy‘ in the early decades of its life cycle in establishing its foundation for global leadership. We learned how this brand established itself in theContinue reading “LEGO®: Prolific Product Strategy Built Brick by Brick”
Branding Nerd 