Tag Archives: Brand Extension

In our last blog on maverick brand Cotopaxi®, we studied how this brand’s laser focus on ‘doing good‘ was consistently and cohesively executed across its entire brand architecture which has allowed this brand to have an increasing impact on its people and communities that it has partnered with over the past eight years since itsContinue reading “Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives”