Netflix®: A Brand that Secured Global Market Leadership through Product Evolution

In our previous blog on LEGO®, we talked about ‘product strategy‘ as part of the six P’s of the marketing mix. We discussed how this brilliant brand went from product strength to product strength which enabled it to earn the recognition of being the ‘Toy of the Century‘. In this blog, we will revisit ‘productContinue reading “Netflix®: A Brand that Secured Global Market Leadership through Product Evolution”

BTS: What makes this brand work?

The positioning of any brand becomes clearer in the mind of the prospect, customer, or audience if the brand successfully finds and be the first to occupy an ‘open hole‘ in the market, even in an extremely crowded and highly competitive market. AirBnb successfully distinguished itself as a more down-to-earn and affordable alternative to travelContinue reading “BTS: What makes this brand work?”