Tag Archives: Promo Strategy

Humble Market®: A Humble Retail Brand with a Far-Reaching Mission

In our previous blogs which covered local Filipino brands, namely Happy Helpers® and Mary Grace®, we discussed ‘Brand Personality‘ and explored how this critical element of the ‘Brand Identity‘ defines and directs a brand’s priorities and behavior in the marketplace. In this blog, we revisit the concept of brand personality and focus our attention onContinue reading “Humble Market®: A Humble Retail Brand with a Far-Reaching Mission”

Heinz®: A Leading Condiment Brand Using PR to Promote its Latest Non-Condiment Innovation

While watching the news on CNN just a few days ago, I saw a piece of news that we seldom see these days. It was a news story about a gadget that a leading FMCG (fast-moving consumer good) brand introduced, that is, the launch of the new Heinz Packet Roller. Watch the 30-seconder advert hereContinue reading “Heinz®: A Leading Condiment Brand Using PR to Promote its Latest Non-Condiment Innovation”

Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding

In a previous blog on Red Bull® x GoPro®, we talked about the concepts of ‘co-marketing‘ and ‘co-branding’. We learned how the synergy of two brands who share a common target market can help build equity for each partner, thereby providing a lift in their value and market share. In this blog, we will revisitContinue reading “Sperry®: An 86-year old Boat Shoe Brand Connecting with Today’s Youth Through Micro-Influencers and Co-Branding”

Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements

In our previous blog on Amarula®, we revisited ‘Brand Personality‘ and how this brilliant brand used their corporate social responsibility (CSR) program dubbed #DontLetThemDisappear to boost their brand personality as a passionate conservationist, highly responsible and authoritative global brand leader. In this blog, we touch on brand personality again, but also in conjunction with theContinue reading “Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements”

BGC: Promoting the Brand Through Art

We’re almost complete with the six P’s of marketing. Out of the six, we’ve covered four in previous blogs, namely Product, Place, People and Process. In this blog, we talk about Promo. While it’s referred to as ‘promo‘, this is not limited to ‘promotions‘. ‘Promo‘, in the context of the six P’s of the marketingContinue reading “BGC: Promoting the Brand Through Art”