While watching the news on CNN just a few days ago, I saw a piece of news that we seldom see these days. It was a news story about a gadget that a leading FMCG (fast-moving consumer good) brand introduced, that is, the launch of the new Heinz Packet Roller. Watch the 30-seconder advert hereContinue reading “Heinz®: A Leading Condiment Brand Using PR to Promote its Latest Non-Condiment Innovation”
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Branding Nerd 