LEGO®: Prolific Product Strategy Built Brick by Brick

In our blog about Cartier, we talked about Place as one of the 6 P’s of the marketing mix. We learned about how this luxury brand leveraged on its ‘place strategy‘ in the early decades of its life cycle in establishing its foundation for global leadership. We learned how this brand established itself in theContinue reading “LEGO®: Prolific Product Strategy Built Brick by Brick”