Patagonia┬«: A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand

I was recently asked to do a training and workshop on The Brand Architecture for a company’s HR Department. It was a rather odd ask from the Branding Nerd as I’ve never trained a group of HR professionals since the inception of this blog, and initially, I wasn’t quite sure if the framework of theContinue reading “Patagonia┬«: A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand”