Outdoor Gear Brands – Branding Nerd

Patagonia®: A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand

I was recently asked to do a training and workshop on The Brand Architecture for a company’s HR Department. It was a rather odd ask from the Branding Nerd as I’ve never trained a group of HR professionals since the inception of this blog, and initially, I wasn’t quite sure if the framework of theContinue reading “Patagonia®: A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand”

Cotopaxi®: A Brand Created and Positioned to Do Good

In the previous blog on Amarula®, we discussed how brands deploy CSR (Corporate Social Responsibility) programs as a way of giving back which in turn help further enhance and strengthen their brand identity. We learned about Amarula®’s ongoing fight to help prevent the extinction of the majestic African Elephant through its #DontLetThemDisappear campaign. In aContinue reading “Cotopaxi®: A Brand Created and Positioned to Do Good”