Patagonia┬«: A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand

I was recently asked to do a training and workshop on The Brand Architecture for a company’s HR Department. It was a rather odd ask from the Branding Nerd as I’ve never trained a group of HR professionals since the inception of this blog, and initially, I wasn’t quite sure if the framework of theContinue reading “Patagonia┬«: A Brand Focused on Saving Mother Earth has a Fully Aligned Employer Brand”

‘Leni Robredo’: A Brand that Inspires Through the 8th Habit

Leni Robredo, the candidate, just lost the 2022 Philippine Presidential elections held last May 9, 2022, and yet despite this loss, ‘Leni Robredo’, the brand, continues to inspire millions of Filipinos, especially the youth. The classical definition of a brand which I teach in the course ‘The Brand Architecture‘ is taken from brand guru AlContinue reading “‘Leni Robredo’: A Brand that Inspires Through the 8th Habit”