Cotopaxi®: A Brand Created and Positioned to Do Good

In the previous blog on Amarula®, we discussed how brands deploy CSR (Corporate Social Responsibility) programs as a way of giving back which in turn help further enhance and strengthen their brand identity. We learned about Amarula®’s ongoing fight to help prevent the extinction of the majestic African Elephant through its #DontLetThemDisappear campaign. In aContinue reading “Cotopaxi®: A Brand Created and Positioned to Do Good”