In our previous blog on Oishi® and Del Monte®, we talked about ‘process‘ as an integral part of Brand Marketing which is the third major pillar that comprises The Brand Architecture. It would be recalled in previous blogs that the correct sequence of building the brand architecture is as follows: First, Brand Strategy, including brandContinue reading “Carmen’s Best®: A Brand Made Super Premium Through Its Vertical Integration Process”
Tag Archives: Supporting Evidence
ISO®: A Trustworthy Brand that Makes Brands Trustworthy
In a news item earlier this 2021, I read that the Office of the Vice President (OVP) of the Philippines secured the ISO 9001:2015 recertification for quality management systems (or QMS). I remember wondering then, what’s the significance of that and why does the OVP of the PH bother with such certification? In the midstContinue reading “ISO®: A Trustworthy Brand that Makes Brands Trustworthy”
VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand
In our blogs on Japanese brand Kongō Gumi and Korean boy band BTS, we tackled the importance of ‘brand positioning‘ which forms part of a brand strategy. We’ve learned that the hallmark of a strong brand positioning is its narrow singular focus. Kongō Gumi narrowly focuses on Buddhist temples and shrines which allowed them toContinue reading “VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand”
Branding Nerd 