Reason to Believe – Branding Nerd

Malagos Chocolate®: A Fine Chocolate Brand from the Philippines Made Unique Through its Heirloom Cacao & Tree-to-Bar Process

I was having dinner last August 1, 2022 with a company colleague from Barcelona who was about to fly back home the following day. In the course of our dinner conversations, he mentioned that he bought several bars of 85% Dark Malagos Chocolate® to bring home to his wife back in Spain. He says thatContinue reading “Malagos Chocolate®: A Fine Chocolate Brand from the Philippines Made Unique Through its Heirloom Cacao & Tree-to-Bar Process”

ISO®: A Trustworthy Brand that Makes Brands Trustworthy

In a news item earlier this 2021, I read that the Office of the Vice President (OVP) of the Philippines secured the ISO 9001:2015 recertification for quality management systems (or QMS). I remember wondering then, what’s the significance of that and why does the OVP of the PH bother with such certification? In the midstContinue reading “ISO®: A Trustworthy Brand that Makes Brands Trustworthy”

VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand

In our blogs on Japanese brand Kongō Gumi and Korean boy band BTS, we tackled the importance of ‘brand positioning‘ which forms part of a brand strategy. We’ve learned that the hallmark of a strong brand positioning is its narrow singular focus. Kongō Gumi narrowly focuses on Buddhist temples and shrines which allowed them toContinue reading “VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand”