ISO®: A Trustworthy Brand that Makes Brands Trustworthy

In a news item earlier this 2021, I read that the Office of the Vice President (OVP) of the Philippines secured the ISO 9001:2015 recertification for quality management systems (or QMS). I remember wondering then, what’s the significance of that and why does the OVP of the PH bother with such certification? In the midstContinue reading “ISO®: A Trustworthy Brand that Makes Brands Trustworthy”

VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand

In our blogs on Japanese brand Kongō Gumi and Korean boy band BTS, we tackled the importance of ‘brand positioning‘ which forms part of a brand strategy. We’ve learned that the hallmark of a strong brand positioning is its narrow singular focus. Kongō Gumi narrowly focuses on Buddhist temples and shrines which allowed them toContinue reading “VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand”