IKEA®: A Home-Focused Brand Leading The Big Home Reboot

I always advise brands that I work with: “Seek out and listen to your target market. You will likely find your best strategies from insights based on what they say to you.” “I believe in innovation and that the way you get innovation is to fund research and learn the basic facts.” Bill Gates TheContinue reading “IKEA®: A Home-Focused Brand Leading The Big Home Reboot”