In previous blogs, we’ve talked about some of the “Six P’s” of the marketing mix. We’ve talked about ‘Product‘ with LEGO®, ‘Place‘ with Cartier®, and most recently ‘People‘ with Starbucks®. In this blog, we will talk about ‘Process‘, another critical element in the six P’s of a brand’s marketing mix. “Quality is not an act,Continue reading “Oishi®: A Megabrand with a Simple and Clear Process”
Category Archives: Food & Beverage Brands
Starbucks®: A Brand that’s a People Business
In our blog on Cartier: An Iconic Luxury Brand at the Right Place at the Right Time, we talked about ‘place‘ as one of the six P’s of the marketing mix. In our blog on LEGO: Prolific Product Strategy Built Brick by Brick, we talked about ‘product‘ which is another of one of the sixContinue reading “Starbucks®: A Brand that’s a People Business”
Potato Corner®: Cornering its Place in the World with Focus and Simplicity
Similar to our blogs on BTS and Kongō Gumi, in this blog, we further underscore an important characteristic in developing a compelling brand positioning. “Focus and simplicity…once you get there, you can move mountains.” Steve Jobs I can’t say it enough – a singular narrow focus makes for a brand a potent and distinct competitiveContinue reading “Potato Corner®: Cornering its Place in the World with Focus and Simplicity”
Mary Grace: A Gracious and Grace-filled Brand
One of the key components of a brand’s strategy is its brand personality. What is a brand personality? Simply stated, these are the collective qualities of a brand when you imagine it as an actual person. “You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, haveContinue reading “Mary Grace: A Gracious and Grace-filled Brand”
Branding Nerd 