Similar to our blogs on BTS and Kongō Gumi, in this blog, we further underscore an important characteristic in developing a compelling brand positioning. “Focus and simplicity…once you get there, you can move mountains.” Steve Jobs I can’t say it enough – a singular narrow focus makes for a brand a potent and distinct competitiveContinue reading “Potato Corner®: Cornering its Place in the World with Focus and Simplicity”
Category Archives: Food & Beverage Brands
Mary Grace: A Gracious and Grace-filled Brand
One of the key components of a brand’s strategy is its brand personality. What is a brand personality? Simply stated, these are the collective qualities of a brand when you imagine it as an actual person. “You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, haveContinue reading “Mary Grace: A Gracious and Grace-filled Brand”
Branding Nerd 