The Brand Architecture – Branding Nerd

Sonya’s Secret Garden®: A Brand Positioned to Uplift Both Body & Soul

Last May of this year, we were invited to the 35th wedding anniversary celebration of a dear friend. The celebration was going to be held in Tagaytay City, a popular destination in the Philippines which is about a little over sixty kilometers south of Manila. Known for its cool climate, Tagaytay sits on a ridgeContinue reading “Sonya’s Secret Garden®: A Brand Positioned to Uplift Both Body & Soul”

‘Leni Robredo’: A Brand that Inspires Through the 8th Habit

Leni Robredo, the candidate, just lost the 2022 Philippine Presidential elections held last May 9, 2022, and yet despite this loss, ‘Leni Robredo’, the brand, continues to inspire millions of Filipinos, especially the youth. The classical definition of a brand which I teach in the course ‘The Brand Architecture‘ is taken from brand guru AlContinue reading “‘Leni Robredo’: A Brand that Inspires Through the 8th Habit”