KENNETHCOBONPUE┬«: A Brand Made Unique through Design

In this blog, we will revisit ‘Brand Strategy‘ and focus specifically on one of its three important elements, specifically ‘USP‘ or ‘unique selling proposition‘. I always teach my students who attend my ‘The Brand Architecture‘ webinars, that the foundational stage of any brand building exercise is ‘Brand Strategy‘ which is composed of three important elements,Continue reading “KENNETHCOBONPUE┬«: A Brand Made Unique through Design”