My eldest daughter, Christella “China or Stella” Soriano-Miranda, owns and operates a small but growing jewelry brand called Lily®. My wife Carol collaborates with her as co-designer. If big tech brands like Apple® and Google® were founded in garages, Lily® was founded literally on our dining table back in 2017. The brand has come aContinue reading “Kultura®: A Brand Designed to Help Discover & Delight in Local Artistry & Craftsmanship from All Over the Philippines”
Category Archives: Retail Brands
Humble Market®: A Humble Retail Brand with a Far-Reaching Mission
In our previous blogs which covered local Filipino brands, namely Happy Helpers® and Mary Grace®, we discussed ‘Brand Personality‘ and explored how this critical element of the ‘Brand Identity‘ defines and directs a brand’s priorities and behavior in the marketplace. In this blog, we revisit the concept of brand personality and focus our attention onContinue reading “Humble Market®: A Humble Retail Brand with a Far-Reaching Mission”
Branding Nerd 