One of the key elements in the six P’s of the marketing mix is “Place“. This is also referred to as “location” or “distribution channels” in marketing parlance. “After hard work, the biggest determinant is being in the right place at the right time.” Michael Bloomberg A brand must employ a proper place, location, orContinue reading “Cartier: An Iconic Luxury Brand at the Right Place at the Right Time”
Author Archives: Bingo Soriano
IKEA®: A Home-Focused Brand Leading The Big Home Reboot
I always advise brands that I work with: “Seek out and listen to your target market. You will likely find your best strategies from insights based on what they say to you.” “I believe in innovation and that the way you get innovation is to fund research and learn the basic facts.” Bill Gates TheContinue reading “IKEA®: A Home-Focused Brand Leading The Big Home Reboot”
Mary Grace: A Gracious and Grace-filled Brand
One of the key components of a brand’s strategy is its brand personality. What is a brand personality? Simply stated, these are the collective qualities of a brand when you imagine it as an actual person. “You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, haveContinue reading “Mary Grace: A Gracious and Grace-filled Brand”
BTS: What makes this brand work?
The positioning of any brand becomes clearer in the mind of the prospect, customer, or audience if the brand successfully finds and be the first to occupy an ‘open hole‘ in the market, even in an extremely crowded and highly competitive market. AirBnb successfully distinguished itself as a more down-to-earn and affordable alternative to travelContinue reading “BTS: What makes this brand work?”
Kongō Gumi: The World’s Very First Brand
The very first brand in the world is Kongō Gumi which is the name of a construction company founded by Shigemitsu Kongō in the year 578 in Osaka, Japan. Irene Herrera writes in Works That Work: “When Prince Shōtoku Taishi (574–622) commissioned the construction of Japan’s first Buddhist temple, Shitennō-ji, Japan was predominantly Shinto and had no miyadaiku (carpentersContinue reading “Kongō Gumi: The World’s Very First Brand”
Singapore: Is a Nation a Brand?
I believe so. “The effect of a country’s image on the brands based there and the economy as a whole makes a nation brand the most important asset of any state.” David Haigh, CEO Brand Finance The very principles that drive the success of a company or product brand, i.e. brand positioning, brand personality, uniqueContinue reading “Singapore: Is a Nation a Brand?”
Apple: The World’s Most Valuable Brand, Makes Bold Move to Further Strengthen Its Brand’s USP
A few months ago, back in November 2020, Apple made the bold move of breaking away from its 15-year partnership with Intel. Already listed as the most valuable brand in the world at over US$260billion by Statista this 2021, just slightly ahead of Amazon, Apple’s move away from Intel is a clear signal to theContinue reading “Apple: The World’s Most Valuable Brand, Makes Bold Move to Further Strengthen Its Brand’s USP”
What is Branding Nerd?
Branding Nerd is a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere in the world, with the sole purpose of inspiring other brands to aim for excellence in their own field. In this blog, I will be “Nerding Over Brilliant Brands” whether ancient or new, big or small,Continue reading “What is Branding Nerd?”
Branding Nerd 