Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives

In our last blog on maverick brand Cotopaxi®, we studied how this brand’s laser focus on ‘doing good‘ was consistently and cohesively executed across its entire brand architecture which has allowed this brand to have an increasing impact on its people and communities that it has partnered with over the past eight years since itsContinue reading “Gojek®: A Brand with a Clear Focus to Remove Friction From People’s Lives”

Cotopaxi®: A Brand Created and Positioned to Do Good

In the previous blog on Amarula®, we discussed how brands deploy CSR (Corporate Social Responsibility) programs as a way of giving back which in turn help further enhance and strengthen their brand identity. We learned about Amarula®’s ongoing fight to help prevent the extinction of the majestic African Elephant through its #DontLetThemDisappear campaign. In aContinue reading “Cotopaxi®: A Brand Created and Positioned to Do Good”

Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements

In our previous blog on Amarula®, we revisited ‘Brand Personality‘ and how this brilliant brand used their corporate social responsibility (CSR) program dubbed #DontLetThemDisappear to boost their brand personality as a passionate conservationist, highly responsible and authoritative global brand leader. In this blog, we touch on brand personality again, but also in conjunction with theContinue reading “Bench®: A Brand that Celebrates Life thru its Highly Effective Celebrity Endorsements”

Amarula®: A Strong Brand Personality that is Making a Stand to Save the African Elephant from Possible Extinction by 2030

In our last blog, we talked about the brilliant distribution strategy of Tanduay®, the world’s highest-selling rum brand which hails from the Philippines. In this blog, we feature another liquor brand, but this time, we will tackle the brilliant ‘brand personality strategy‘ of a premium liquor brand called Amarula® from South Africa. As mentioned inContinue reading “Amarula®: A Strong Brand Personality that is Making a Stand to Save the African Elephant from Possible Extinction by 2030”

Tanduay®: Rising to the World’s Top Spot among Rum Brands through its Distribution Strategy

In this blog, we revisit the ‘place strategy‘ which we previously covered in our blog on Cartier®. However, unlike Cartier®, which has an ‘exclusive type‘ and ‘level zero‘ distribution strategy, in this blog we explore the ‘extensive type‘ and ‘level three‘ distribution strategy of this world-class brand of rum which has occupied the top spotContinue reading “Tanduay®: Rising to the World’s Top Spot among Rum Brands through its Distribution Strategy”

Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy

In previous blogs, we’ve talked about five of the six P’s of the marketing mix including Product, Place, Promo, People, and Process. In this blog, we finally talk about the last of the six P’s which is ‘Price‘. “Price is what you pay. Value is what you get.” Warren Buffet ‘Pricing‘ is oftentimes overlooked asContinue reading “Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy”

Kopiko®: A Brand that Grabbed Market Leadership through Market Segmentation

In previous blogs, we’ve talked about the concept of the ‘open hole‘ and why this is important in establishing the positioning of the brand. Brilliant brands like Bon Chon® and the singing septet BTS have found their own ‘open holes‘ in the fried chicken and music industries, respectively, which allowed them to successfully establish theirContinue reading “Kopiko®: A Brand that Grabbed Market Leadership through Market Segmentation”

BGC: Promoting the Brand Through Art

We’re almost complete with the six P’s of marketing. Out of the six, we’ve covered four in previous blogs, namely Product, Place, People and Process. In this blog, we talk about Promo. While it’s referred to as ‘promo‘, this is not limited to ‘promotions‘. ‘Promo‘, in the context of the six P’s of the marketingContinue reading “BGC: Promoting the Brand Through Art”

Oishi®: A Megabrand with a Simple and Clear Process

In previous blogs, we’ve talked about some of the “Six P’s” of the marketing mix. We’ve talked about ‘Product‘ with LEGO®, ‘Place‘ with Cartier®, and most recently ‘People‘ with Starbucks®. In this blog, we will talk about ‘Process‘, another critical element in the six P’s of a brand’s marketing mix. “Quality is not an act,Continue reading “Oishi®: A Megabrand with a Simple and Clear Process”

Starbucks®: A Brand that’s a People Business

In our blog on Cartier: An Iconic Luxury Brand at the Right Place at the Right Time, we talked about ‘place‘ as one of the six P’s of the marketing mix. In our blog on LEGO: Prolific Product Strategy Built Brick by Brick, we talked about ‘product‘ which is another of one of the sixContinue reading “Starbucks®: A Brand that’s a People Business”