After over seven months in hiatus (mainly due to a major business transition in the digital marketing company which this Branding Nerd was previously leading) I am very happy to be back on the saddle to write this blog about a topic that I was recently asked to talk about in front of around 200Continue reading “MrBeast®: A YouTuber Brand Leading the Way in the Global Creator Economy of Tomorrow”
Tag Archives: Open Hole
Spotify®: A Brand Born to Combat Piracy Now Thrives thru Relentless Innovation
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” Sir Richard Branson, Founder of Virgin Group Ever since the launch of Branding Nerd in April 2021, we’ve featured notable local and international brands who are profitable and have engaged in rather ‘traditional‘ competitive environments. By ‘traditional‘,Continue reading “Spotify®: A Brand Born to Combat Piracy Now Thrives thru Relentless Innovation”
Engkanto®: A Filipino Craft Beer Brand that Re-Crafted a Unique Positioning in the Global Beer Market
I remember during the early part of the COVID-19 pandemic, around the first quarter of 2020, I developed a new appreciation for occasionally drinking ice-cold beer at home, something I hardly (maybe even never) did pre-pandemic. Because of the restrictions then, suddenly we all found ourselves doing things at home which we hardly did beforeContinue reading “Engkanto®: A Filipino Craft Beer Brand that Re-Crafted a Unique Positioning in the Global Beer Market”
Malagos Chocolate®: A Fine Chocolate Brand from the Philippines Made Unique Through its Heirloom Cacao & Tree-to-Bar Process
I was having dinner last August 1, 2022 with a company colleague from Barcelona who was about to fly back home the following day. In the course of our dinner conversations, he mentioned that he bought several bars of 85% Dark Malagos Chocolate® to bring home to his wife back in Spain. He says thatContinue reading “Malagos Chocolate®: A Fine Chocolate Brand from the Philippines Made Unique Through its Heirloom Cacao & Tree-to-Bar Process”
Ilog Maria®: A Brand Built on its Singular Focus on Honeybees
In previous blogs, we’ve emphasized several times that the very definition of a brand is centered on a singular concept or idea that is owned inside the mind of the prospect. The most successful brands are also the most disciplined, especially in terms of their ability to remain focused on and consistent with their brandContinue reading “Ilog Maria®: A Brand Built on its Singular Focus on Honeybees”
VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies
In our previous blogs on Cotopaxi® and Del Monte®, we discussed how ‘sustainability‘ has been placed at the heart of the ‘product‘ development and ‘process‘ strategies of these brilliant brands. In this blog, we focus on a French sneaker brand which has taken sustainability in product development to a whole new level. From upcycling ofContinue reading “VEJA®: A French Sneaker Brand that Places Sustainability at the Core of its Product & Process Strategies”
Branding Nerd 