Author Archives: Bingo Soriano

Tanduay®: Rising to the World’s Top Spot among Rum Brands through its Distribution Strategy

In this blog, we revisit the ‘place strategy‘ which we previously covered in our blog on Cartier®. However, unlike Cartier®, which has an ‘exclusive type‘ and ‘level zero‘ distribution strategy, in this blog we explore the ‘extensive type‘ and ‘level three‘ distribution strategy of this world-class brand of rum which has occupied the top spotContinue reading “Tanduay®: Rising to the World’s Top Spot among Rum Brands through its Distribution Strategy”

Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy

In previous blogs, we’ve talked about five of the six P’s of the marketing mix including Product, Place, Promo, People, and Process. In this blog, we finally talk about the last of the six P’s which is ‘Price‘. “Price is what you pay. Value is what you get.” Warren Buffet ‘Pricing‘ is oftentimes overlooked asContinue reading “Zoom: A Brand that Zoomed Past its Competitors through its Pricing Strategy”

Kopiko®: A Brand that Grabbed Market Leadership through Market Segmentation

In previous blogs, we’ve talked about the concept of the ‘open hole‘ and why this is important in establishing the positioning of the brand. Brilliant brands like Bon Chon® and the singing septet BTS have found their own ‘open holes‘ in the fried chicken and music industries, respectively, which allowed them to successfully establish theirContinue reading “Kopiko®: A Brand that Grabbed Market Leadership through Market Segmentation”

BGC: Promoting the Brand Through Art

We’re almost complete with the six P’s of marketing. Out of the six, we’ve covered four in previous blogs, namely Product, Place, People and Process. In this blog, we talk about Promo. While it’s referred to as ‘promo‘, this is not limited to ‘promotions‘. ‘Promo‘, in the context of the six P’s of the marketingContinue reading “BGC: Promoting the Brand Through Art”

Oishi®: A Megabrand with a Simple and Clear Process

In previous blogs, we’ve talked about some of the “Six P’s” of the marketing mix. We’ve talked about ‘Product‘ with LEGO®, ‘Place‘ with Cartier®, and most recently ‘People‘ with Starbucks®. In this blog, we will talk about ‘Process‘, another critical element in the six P’s of a brand’s marketing mix. “Quality is not an act,Continue reading “Oishi®: A Megabrand with a Simple and Clear Process”

Starbucks®: A Brand that’s a People Business

In our blog on Cartier: An Iconic Luxury Brand at the Right Place at the Right Time, we talked about ‘place‘ as one of the six P’s of the marketing mix. In our blog on LEGO: Prolific Product Strategy Built Brick by Brick, we talked about ‘product‘ which is another of one of the sixContinue reading “Starbucks®: A Brand that’s a People Business”

Potato Corner®: Cornering its Place in the World with Focus and Simplicity

Similar to our blogs on BTS and Kongō Gumi, in this blog, we further underscore an important characteristic in developing a compelling brand positioning. “Focus and simplicity…once you get there, you can move mountains.” Steve Jobs I can’t say it enough – a singular narrow focus makes for a brand a potent and distinct competitiveContinue reading “Potato Corner®: Cornering its Place in the World with Focus and Simplicity”

LEGO®: Prolific Product Strategy Built Brick by Brick

In our blog about Cartier, we talked about Place as one of the 6 P’s of the marketing mix. We learned about how this luxury brand leveraged on its ‘place strategy‘ in the early decades of its life cycle in establishing its foundation for global leadership. We learned how this brand established itself in theContinue reading “LEGO®: Prolific Product Strategy Built Brick by Brick”

VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand

In our blogs on Japanese brand Kongō Gumi and Korean boy band BTS, we tackled the importance of ‘brand positioning‘ which forms part of a brand strategy. We’ve learned that the hallmark of a strong brand positioning is its narrow singular focus. Kongō Gumi narrowly focuses on Buddhist temples and shrines which allowed them toContinue reading “VMV Hypoallergenics®: The Evidence is Not Skin-Deep for this Skin Care Brand”